Must A Aspiring Influencer Friend Stop Exploiting People for Content?

One Side: Beth

At times I'm recorded while I’m eating. I’ll see myself on her social media – it feels like a jumpscare.

My best friend of 10 years, she, calls herself the “content queen”. It can be amusing for a short while, but it strains our relationship.

She is an extrovert, there's a constant urge the need to record everything all the time. During meals out, she says, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when strangers see her posing or filming – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She isn’t exactly an online personality yet, but she is trying to be. She creates vlogs about city life, her daily routine, and her styling career. The material is quality, credit where it's due, but I don’t want to be dragged into it. On occasion she films me while I’m eating, or just accompanying her. I’ll see myself on her feed later, and it comes like a jumpscare: I’ll have bare-faced, making a strange expression or be captured while eating. It feels invasive.

She also anticipates that I will to record her at inopportune moments. Sometimes I’ll be talking to someone else, or we’ll just be spending time in the street. I feel like our friendship has transformed into me being her free crew. She has the means to hire someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she dismissed it. She’s taken me to a couple of industry functions, which was nice, but that doesn't compensate for all the time and effort I spend helping her make content.

I appreciate that Marielle has helped me with my design career, but I resist our connection to become just a ledger of favours. I don't believe she's insincere or dishonest, but sometimes it seems that if recording starts, we will start performing in a way that makes us look good for her channel.

She will say, “OK, look happy!” and film me smiling with another. It feels forced. I need her to understand that our 10-year friendship still has boundaries. I enjoy being with her, but I also desire to experience it without being filmed, altered, or shared for an viewers. I am not a prop for her Instagram.

The Defence: Marielle

I want Beth to see that the content we produce together can get us an opportunity.

I love creating videos. It's more than a pastime; it’s part of who I am. Creating videos and documenting experiences online allows me to express myself and connect with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to make money from your passions. I look up to people on TikTok who pull off that aesthetic of casual, DIY film-making.

Content creation is my version of engaging with life: noticing the nuances, sharing them with an audience that values the craft behind it. I never intend to make Beth uncomfortable. Taking her to industry events was my method of offering access, providing her a chance to experience exclusive moments that could help her professional path too. That isn't blackmail, it's simply being pragmatic.

I would take her to such functions even if she refused to assist me, but I want her to see what the content we make together can achieve: a foot in the door. I know not everyone likes being on camera, but often unplanned moments is what makes material genuine. Appearing on video occasionally is part and parcel of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my private filmmaker, but friends help each other in small ways. I thought recording a short video here or there would be fun for Beth. Creativity flourishes in collaboration, and having Beth around makes endeavors energetic and pleasurable. I never force her to take part in anything, and I’d never deliberately embarrass her. But filming together occasionally is part of how I record our shared experiences.

I value our friendship deeply and don’t want making videos to drive a wedge between us. I am ready to compromise: like asking before filming, and steering clear of angles that might make her uncomfortable.

This isn’t about control, it’s about expressing my perspective while still considering hers. Obviously making content is not a substitute for genuine friendship: it’s just part of how I experience life and I desire her to be included in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and her friend when they are socializing?

There’s nothing more excruciating than having a companion point a camera at you. I get that it's her job, but I wouldn't ask friends come to my work. Perhaps she can find like-minded creators to collaborate with. With the uncertain future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for help every time, even if they have done it before. While she enjoys shooting, that doesn't imply everyone around her is content. She needs to respect Beth’s privacy.
Ankit, 26

Marielle might love making content and showing off her life online, but it’s not for everybody. It was kind she has assisted Beth’s career, but she needs to listen to what Beth wants.
A commenter, 27

It seems like you care about each other, so hold on to that and ensure it’s the priority in your relationship. Foster some real memories, where true emotions are preserved, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53

Marielle appears to be not fully engaged nor authentic when she’s with Beth – she’s working. Both seem unsure as to what’s reasonable. The solution lies not in trying to change one another, but in each establishing clear boundaries around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: has she been over-exposing their bond?

Miranda Holmes
Miranda Holmes

A seasoned gaming journalist with over a decade of experience covering UK casino trends and slot innovations.